Franchise-Focused Guidance
Practical solutions for franchise and small business owners navigating ownership, asset management and succession.
Founded 1993 · Georgia & the Southeast
Stronger restaurants. Better benefits. One association.
The Georgia Fast Food Association supports quick service restaurant owners with vetted partner programs in insurance, banking, marketing and employee benefits — so you can recover faster, retain your team and grow with confidence.
Employee Retention Tools
Benefits your team actually values — retirement, health, legal, nutrition and financial wellness programs.
Buying Power
Member-only pricing on banking, insurance, utilities, wireless and marketing services across the Southeast.
Three decades serving Georgia operators
The Association was founded in 1993 by Steve Seibert of SJ Seibert Insurance Agency to deliver specialty banking and insurance products to members — including the GAFFA Group Self-Insured Workers' Compensation Fund and special deposit and loan arrangements with First Union Bank.
Today we bring that same focus to quick service restaurants recovering, rebuilding and competing for talent: special solutions for the problems small business owners and franchisees actually face, from acquisition through retirement.
- Founded
- 1993
- Founded
- Partner programs
- 12+
- Partner programs
- Coverage area
- GA + SE
- Coverage area
Membership
Membership is built for owners of one location or one hundred. Dues are expected in the range of $150–$250 plus a per-location fee, depending on your level of membership and the services you select.
For Owners
- SBA and conventional financing for real estate, buildings and equipment
- Commercial property, liability, auto and umbrella coverage
- Group text marketing to drive traffic and hiring
- Buy/sell funding, succession and retirement planning
- Business legal services and life coaching
For Employees
- Group and individual health insurance options
- IRAs and retirement accounts starting at $25 per month
- Bilingual home financing and real estate assistance
- Discounted utilities and cellular service
- Free Juice Plus nutrition for members' children through age 18
Associate Member Partners
These companies have agreed to partner with the Association to provide value-added offers for you, your employees and your customers. Most extend member-only pricing.
- Marketing
Sentext Solutions Southeast
Group text marketing platforms that drive customers in the door with messages, images, alerts and application processes texted straight to phones.
- Financial Wellness
Primerica
Financial wellness seminars, qualified and non-qualified retirement programs, IRAs from $25/month, buy-sell funding and life insurance solutions.
- Banking
Renasant Bank
Special SBA and conventional financing for real estate, buildings and equipment, plus preferred deposit and employee account arrangements.
- Property & Casualty
Farmers Insurance
Commercial building, property, liability, auto and umbrella coverage, plus personal home, renters, auto, motorhome and farm policies.
- Multi-State Coverage
Allstate Insurance
Auto, home and RV coverage for owners and employees in states outside of Georgia.
- Health Insurance
Fincher Group
Health insurance solutions for groups and individuals at every stage of growth.
- Nutrition
Juice Plus
A special nutrition program providing free Juice Plus supplements for the children of owner and employee customers until age 18.
- Home Financing
US Mortgage Company
Bilingual loan officers assisting owners and employees with financing and refinancing their homes.
- Real Estate
Keller Williams Real Estate
Bilingual real estate agents helping owners and employees buy and sell their homes with confidence.
- Legal
LegalShield & Individual Attorneys
Legal services covering business and personal matters for owners and employees.
- Utilities & Wireless
Kynect
Discounted business and personal utility services plus superior quality cellular service at member rates.
- Coaching
Best U4 Life
Business and personal life coaching by Dawn Kirk, author of Heartbeat Leadership in hardback, paperback and audio.
Find a Member Near You
Enter a ZIP code, city or brand to see participating member and franchise locations. Listings shown are sample data while the member directory is being built.
Showing all 8 sample locations
Firehouse Subs — Midtown
1100 Peachtree St NE
Atlanta, GA 30309McDonald's — Buckhead
3330 Piedmont Rd NE
Atlanta, GA 30305Wendy's — Decatur
2440 Lawrenceville Hwy
Decatur, GA 30033Subway — Marietta Square
45 Whitlock Ave NW
Marietta, GA 30064Tropical Smoothie Cafe — Alpharetta
5815 Windward Pkwy
Alpharetta, GA 30005Burger King — Macon
3920 Riverside Dr
Macon, GA 31210Bruster's Real Ice Cream — Columbus
6501 Whitesville Rd
Columbus, GA 31904Savannah Wings & Subs
212 W Broughton St
Savannah, GA 31401
Brands we serve
National, regional and locally owned operators are all welcome.
- Firehouse Subs
- McDonald's
- Wendy's
- Burger King
- Subway
- Tropical Smoothie
- Bruster's
- Independent Locals
What sets the Association apart
We provide special solutions to the problems and issues of small business owners — especially franchise owners — helping you navigate ownership, asset management, employee retention and benefits through acquisition, continuation, sale of your business and retirement.
Frequently asked questions
How much does membership in the Association cost?
Pricing is still being finalized. We expect dues in the range of $150–$250, plus a per-location fee depending on your level of membership and the services you select.
Will there be additional products and services?
Yes. As the Association — founded in 1993 — continues to grow, it will attract additional products, services and discounts that benefit both members and their employees.
How long has the Association been in business?
The Association was founded in 1993 by Steve Seibert of SJ Seibert Insurance Agency to provide specialty banking and insurance products for members, including the GAFFA Group Self-Insured Workers' Compensation Fund and special deposit and loan arrangements with First Union Bank.
Ready to join?
Reach out to Steven Seibert to discuss membership levels, partner offers and how the Association can support your locations and your team.
Steven Seibert